Sunday, September 30, 2012

Competitive Analysis


50 Word Description: My goal is to expand on the app Notes Plus and make it possible for you to take pictures of notes and have it convert into text that you can then edit and create a stylus that will work just like a pencil does with pointed and accurate tip. The opportunities are endless.


Competitor 1 URL: http://notesplusapp.com
Competitor 1 Overview: Now this is the app that I love, but it’s not perfect. It does the basics and then some. I need to do the basics plus everything else; everything and anything you can think of, that’s what this app needs. Apple is all about making something amazing that you didn’t even realize you needed. For instance, Notes Plus has very good features like voice recording, typing/writing, but the most recognizable feature is the writing recognition. The writing recognition software converts your writing on the screen into text that you can then edit. This is great, but what if you could also just take a picture of your notes that you wrote on a piece of paper and the software converts that into the notes that you have on your iPad? Now that would be convenient and awesome!

Competitor 2 URL: http://evernote.com
Competitor 2 Overview: Evernote is another cool app, but I was never able to really take full advantage of it. It just didn’t do enough for me. The best feature is that there is an app for your Mac, iPad, and iPhone, and all your information is easily transferred between all three platforms. Another cool feature is how you can email your notes to someone else. This is really helpful if your friend misses a class then you can email it to him. But this app lacks the cool features of the Notes Plus app, the hand writing recognition.

Now these two apps have a lot of potential. All we need to do now is combine them. We need to get the companies to work together to create an all around app that is far better than any competitors. If you have an app with all the features anyone would need then you will be the only competition. It’s like how Apple makes the iPod. Do you remember when Microsoft created the Zune? Do you think any remembers that? Probably not because Apple blew away the competition with a great product that no one can match. That’s what we will do with this notes app; we will create something extraordinary. 

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